Cicely Fry on LinkedIn: #socialmediamarketing #employeegeneratedcontent #marketing | 49 comments (2024)

Links in Instagram captions will forever be the biggest ick as a marketer 🤢#marketing #marketingmeme #marketinghumour

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She’s backkkk 🥳You probably didn’t even notice i’d gone 💔(yes i know…again) I spent two weeks in Morocco with my family & now i’m sat at my desk, feeling bad for myself 😂Reality is starting to kick in & I want to go back to a different country to live out my life with no commitments.. But anyways, that’s not realistic is it 🥲Back to work & back to LinkedIn, see ya real soon ❤️

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UGC content creation is the big addition to many businesses strategy’s Have you considered integrating it into yours?For years brands have been partnering with large celebrity’s & influencers Trying to use them so that fans will buy 🤑But times have changed Most of us trust smaller creators to give us more honest opinions 🤳& look at things such as google reviews and social media content to decide whether something or somewhere is worth it. UCG content also creates a sense of realism, giving a reliable & trusted perception 😊Over a large celeb and brand ads. UGC is one of my favourite forms of content creationI even partake in UGC creation myself 🤫If you haven’t considered UGC content for your brand, this is your signWhat are your options on UGC content creation? Let me know in the comments 💬#UGCcontent #UGC #UGCmarketing

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I completed the Girls in Marketing Digital Marketing Growth Course! 🥳The course was in partnership with two amazing brands: Semrush and Hostinger We covered so many topics & it was all for free!! Some of the topics we covered were: Data, Content audits, Audience insights, Customer journeys, Storytelling, Stratgeys, SEO, and sooo much more! #GIM #GIM2024 #Digitalmarketing

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Time fly’s when you’re having fun ✈️Yesterday marked 6 months of my apprenticeship!It’s gone sooo fast 🥲That’s half of my learning done already& while it doesn’t feel like it’s been that longI’ve learnt SO much within the 6 months 📝& have no regrets about choosing my level 3 apprenticeship over uni, Because it was without a doubt, the best choice for ME 🤪I’ve learnt about Customer personas, how to understand people, data & tracking, social media, websites, and this Thursday I’m on to SEO!If your interested in an apprenticeship in the UK,I couldn’t recommend Working Knowledge enough! ❤️👩🏼💻I have a coach who I receive a monthly meeting with, as well as an additional meeting to support me with my dyslexia.👩🏼💻I receive a 3 hour surgery every month to consolidate my learning and review my assignment with my teacher and cohort.👩🏼💻The second part of that day, I then receive 3 hours of masterclass to prepare me for the month’s assignment.👩🏼💻Plus, we receive a Friday webinar with special guests & ALL apprentices are invited to attend!Working Knowledge go out of there way to give us the best chance within the industryHave you ever considered an apprenticeship? 🤔Let me know your thoughts, or any questions in the comments! 💬#marketingapprentice #apprenticeship #apprentice

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Hey LinkedIn, did you miss me? Or did you forget about me? 🥲 Probably didn’t even realise I was gone 💔But don’t you worry I’m back & well tanned as ever! 💅My absence wasn’t without reason I spent the last week in Mallorca 🌊On holiday with my partners family, & I loved every minute of Mallorca! This is your sign to take a well deserved break whenever you feel like it 🧘♀️Holiday or not. I’m well rested & best of all i’m tanned! 👙(If you haven’t gathered, i’m happiest when i’m tanned 😂)Plus I loads of time for me for the first time in forever,& even started reading again! 📚How have you all been? I’d love to hear from you in the comment’s 💬

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Lies, Lies & more LIES! 😤My feed is STILL full of people providing advice on “personal branding” Some of them are really useful & have helped me a lot 😚 But let’s be real, they are in the minority!99% of the stuff I see if pure crap 💩 STOP TELLING PEOPLE THEIR CONTENT IS “BAD”!Just because It wouldn’t work for you Doesn’t mean it won’t work for them 😑Because they’re audience is likely different to yours So let them experiment! 😡I see way too much:🙄 "Be yourself, but don’t post about yourself."🙄 "Do this, and you’ll gain more connections."🙄 "Don’t do that. It’ll get bad results"🙄 “I posted about this and it did really well, so you should too”🙄 Blah blah blah Social media is trial and error! Trial, analyse, adapt, repeat 📊Strategy’s are important don’t get me wrong But, you can also do your own thing and experiment to start out 🎨That way you’ll start to see what’s working when building that strategy!So, let’s stop putting so much pressure on newbies who want to start posting to be perfect and have a strategy down from day one! 😤And if your a newbie or need a little help, Remember not to compare your day 1 to someone else’s day 1000 ❤️Just be YOU! The AUTHENTIC you 😉Gauge what your audience loves to see from YOU & what they don’t love as much so you can refine I’m no pro, but I have grown an audience of just over 1000 followers since April 🥳 by posting and being MEI mean honestly, no wonder there’s so many people in this industry struggling with imposture syndrome!!Let me know your thoughts below 💬#personalbranding #marketingapprentice #marketing

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Did you finish the Girls in Marketing in Marketing course? I finished catching up last Friday 🥳& I can’t believe how much value they gave us for FREE If you didn’t manage to finish before they took the recordings away 😔These were my overall key takeaways 🤍 If your only categorising your audience in demographics, you don’t know them well enough 🤍 The customer is the MAIN CHARACTER, your brand is the guide (Yes I know that sounds like storybrand framework) 🤍 There’s no marketing without data 🤍 When your considering your marketing budget make sure it not only maximises ROI but also aligns with your customers 🤍 Everyone learns differently, you need to workout what’s best for you 🤍 The benefits of Upskilling are = Enhancing your skill set, Increasing employability, Adaptability & Personal growth/confidence 🤍 It doesn’t matter how good your SEO is if your website performance is bad = it’s a package deal! Thank you Girls in Marketing in Marketing, Semrush & Hostinger for putting together this amazing course for us! Can’t wait for the next one 😉Did you participate? If you didn’t, will you be participating in the next one? Let me know in the comments! 💬#DMGP2024 #Girlsinmarketing #Marketing

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Your Marketing Manual 📖Episode 4: StorybrandWelcome back to my new series For Marketers & aspiring marketers 😊Where I provide you with my favourite FREE Courses, Podcasts, Creators & resources That helped me get to where I am today! 😆So, let’s talk about Storybrand Storybrand is a marketing strategy 📊It’s designed to help businesses to clarify their messaging & help them to connect with their customers 🤝But it can also apply to your personal brand tooIt’s a 2 in 1!! 🎉Donald Miller created the framework & wrote a book that you can buy 📚Called “building a storybrand” Where he goes into detail 👨🏫However, this series is for FREE resources So, let me tell you what I found Marketing Made Simples podcast 🎙️This podcast is part of Donald’s business & has a crazy amount of episodes on Storybrand This is my personal favourite episode so far 🔗 https://lnkd.in/eqwrcYxRBecause I feel that storybrand is explain in such a simplistic way They also have an instagram account dedicated to storybrand 🤳Called… 🤔You guessed it Storybrand!! 😂🔗 https://lnkd.in/eXGQwkDcThis account allows you to consume information in bitesize pieces Brilliant for learning little and often! 🤪Lastly, they also have a FREE template So that you can give Storybrand a go for yourself 😏Using their frame work🔗 https://lnkd.in/ebGFH9WiHave you heard of Storybrand before? 🤨Will you be using it in your marketing? Let me know your thoughts in the comments! 💬#marketing #yourmarketingmanual #storybrand

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